The Eye Clinic in Kent is our website of the week, let’s take a closer look (pun intended) at some of the features incorporated to the design of this website.
Dare to be Different
When designing a website for a business in a specific industry or field, certain colours always come to mind that are seen as appropriate and associated with the industry. Blue and white are usually the colours for the medical industry, associated with trust and reputation. The Eye Clinic moves away from this stereotype, with its use of green hues, making it stand out from the crowd.
Balance
The layout of this site gives a balanced design, not only through the use of images along with the content, but also with its colour scheme. The lengthy home page remains appealing with the use of images and icons throughout to break up the text, where the shades of green create a contrast against the duller, grey areas.
Interactive
With various call to action features on the site, the website becomes engaging with the user. From buttons to read more links and even imagery used as click-through features, the website keeps the user active while they are sourcing information throughout the site.
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